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Rainbow Serpent Festival 2022

Rainbow Serpent Festival
_{is a four-day annual open-air music and arts festival that takes place during the Australia Day long weekend.
The task for me is to design the}_{brand identity items and guidelines}_{for this festival.

My solution considers using a bright, creative and lively style to present the atmosphere and characteristics of the festival. It is a good chance for me to do such a comprehensive brand design.}

https://rainbowserpent.net/

Designed website homepage of Rainbow Serpent Festival

Brand Identity

Website pages, poster, ticket, logo,etc.

Positive and distinguished logo
Lively and open-minded atmosphere
Artistic and creative style

Visual Elements

Typography
_{Senty Golden Bell
Tw Cen MT
‍}

Color Palette (HTML/HEX)
_{#3791B0
#FEF21D
#000000
#FE8939}

Pages in Guidelines

Brand identity guidelines can be a detailed and lengthy document that carefully outlines the visual components and their relationship to each other and the brand strategy.

Tools for the project

Adobe InDesign, Photoshop, Illustration
ID: Used for creating the brand guideline
PS: Used for digital imaging
AI: Used for arranging the layout of elements

Brand Design

Rainbow Serpent Festival 2022

Brand Identity

Visual Elements

Pages in Guidelines

Tools for the project

Other Brand design work